Product Marketer

Job description

Would you like to join a fast-growing SaaS startup that is revolutionizing an industry and saving paper at the same time? We are looking for a talented Product Marketer to join Annika & Chris on their mission to drive demand and lead generation here at SwipeGuide. Do you get excited by driving the communication and positioning for features and products? Do you consider yourself to have a growth mindset? Read on....


We are on a mission to save the world from useless paper instructions. Imagine having to rely upon outdated work instructions that you misplaced whilst working on a busy production line. We realize that PDF and paper instructions are a thing of the past, so we're developing simple, intuitive cloud software to empower factory teams to perform better in their jobs and scale knowledge with digital standard work. Our Swipeguide platform enables global companies like Coca-Cola, Heineken, and PepsiCo to build and share visual step-by-step work instructions with their workforce on any device. We all know that a digital future is unavoidable, and we're providing the software essential for an effective digital transformation. And it's working. We started with five people in 2016, and today, we have twenty-five full-time employees, 100,000+ platform users in 89 countries worldwide, and an inclusive culture that we are always improving.


  • We have recently become a part-remote organization, but our office is safe for a small number of people to attend each day (totally optional). For the future, it's totally up to you: hammock on the beach or face-to-face smiles?
  • We work in a bustling startup hub called B.2 in Amsterdam with 300+ other startups. You'll see the usual ping pong table, foosball, arcade machines and PS4s everywhere. But, there are also lovely places to sit in the sun, break-out areas and ambitious people as far as the eye can see.
  • You'll soon meet the road cyclist, the yoga lover, the guy with an oyster business, the ex-chef, the person to count on in an emergency, the social butterfly, the basketball player, the green hair dyer and someone who owns hundreds of sneakers.
  • We like to fail (it's how we learn), and every Thursday in our PowWow, we share our failures and learn together.
  • Our values are at the heart of everything we do; we strive to enable Swipees to develop their potential and showcase their authentic selves and engage in a culture of inclusion.


As part of the SwipeGuide Growth Circle, as our Product Marketer, you will be expanding the team's breadth and depth of knowledge, particularly in the area of Product Marketing.

Your daily adventures could include:

  • Drive the communication and positioning for features and products, including selection of channels and audiences.
  • Craft the messaging for features for the website, sales materials, presentations, social media, emails, support chat and platform banners.
  • Coordinate with Customer Success, Marketing, and Sales team how customers will be educated about the product/features.
  • Collaborate on partner marketing activities within budgetary guidelines and deadlines together with partnership lead.
  • Work with partners to develop joint marketing plans based on integration launches, customer usage, market trends and competitors.
  • Develop partner marketing tools and ensure that partner programs meet marketing objectives. 



  • Two years of experience in product marketing /demand generation or similar position, preferably at a SaaS B2B Startup. If you think you could own this function with less experience, we encourage you to apply;
  • Experience in developing strategies for demand generation, campaign development and lead generation or other commercial positions like sales/customer success/account management
  • Understanding of positioning/product marketing and (B2B) SaaS features;
  • Brilliant communication and problem-solving skills;
  • Able to work independently and make decisions and manage priorities in a fast-paced startup environment;
  • Organized and structured way-of-working
  • Fast learner with growth mindset



  • Experience with the technologies we use, including Slack, Hubspot, Asana, Google Suite
  • Content Marketing experience
  • Familiar with the Industry4.0 transition; its trends, goals and challenges and how it relates to the manufacturing and machine industry.



  • Unlimited holidays
  • Remote working opportunities + Amsterdam office
  • Competitive monthly compensation + monthly holiday pay.
  • A challenging environment to develop your personal and professional skills with a lot of freedom to take on ownership
  • You'll be in a fortunate situation to make a high impact at a startup that is about to lift off
  • You will enjoy working in a startup hub at B. Amsterdam
  • A chance to learn from other people's mistakes - we share and celebrate failures on Thursday


"I love the atmosphere of collaboration. It really feels like everyone here cares about our product, and genuinely wants it to grow and succeed. That's a healthy kind of place to work." - Chris Content Marketeer

"SwipeGuide gives me hands-on experience in how to build a company from scratch alongside really passionate people. The gap between who I am and who I wanna be as a professional gets smaller every day here, and that's what defines a good workplace for me"

- Ingrid (Customer Success Manager) 


SwipeGuide is committed to creating a diverse environment influenced by a lifetime of individual experiences. We hire people from all walks of life, not just because it's the right thing to do, but also because when a company is made up of people from diverse backgrounds, the understanding and embracing of their communities grow exponentially. This means our creative and strategic horizons are not only expanding, but being strengthened, thanks to a global perspective. We do not discriminate based on education, race, religion, color, national origin, genetics, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.